How MEFU’s Finishing Technology Decoupled Wolly from Outsourcing Constraints

In the sleek, high-tech offices of Yandex, OZON, and SBER, the traditional whiteboard is becoming a relic of the past. Replacing it is the "Wolly Surface"—high-performance marker and magnetic films that turn any wall into a collaborative canvas.

Wolly, the Moscow-based innovator behind these films, has become the go-to provider for top-tier educational institutions and tech giants. But as demand surged, Wolly faced a classic "scaling pain": The Outsourcing Trap.

For years, Wolly outsourced the lamination of its specialized films. As their order volume from Moscow’s leading gymnasiums and corporate lecture halls grew, so did the friction:

The Margin Erosion: Rising service costs were eating into the bottom line.

The Quality Gap: Relying on external vendors meant less control over the final finish.

The Agility Barrier: In a world of "just-in-time" delivery, waiting for a third-party facility was no longer an option.

"We needed more than just a machine; we needed to own our production timeline," noted the Wolly operations team.

Enter MEFU. With 18 years of global leadership and a footprint in 110+ countries, MEFU understands that in the large-format industry, finishing is where the profit is made.

Wolly integrated the MEFU MF1700-C3 Trimmer into their Moscow facility. This wasn’t just a lamination upgrade—it was a strategic shift.

Integrated Workflow: The MF1700-C3 allows Wolly to laminate and slit (trim) films in one seamless pass.

Versatility: From standard films to thick magnetic textures and deep black chalk films, the C3’s trimmers handled every material with surgical precision.

Global Standard: By choosing MEFU, Wolly aligned its production with the same high-standard finishing solutions used by industry leaders worldwide.

The impact was immediate. Upon commissioning, the first batch of black film was successfully processed, trimmed to exact specifications, and ready for shipment.

For 18 years, MEFU has been the silent engine behind the world’s most successful print and finishing shops. By empowering Wolly to bring their production in-house, we haven't just sold a machine—we've enabled a partner to scale without limits.